Meta Artificially Inflated Ecommerce Ad Metrics, Former Employee Claims Meta, the parent company of Facebook and Instagram, has been accused of artificially inflating the performance metrics of its ecommerce advertising product, Shops ads, according to a whistleblower complaint filed Wednesday in a U.K. employment tribunal. The complaint, brought by Samujjal Purkayastha, a former product manager on Meta’s Shops ads team, alleges the company misled advertisers by overstating the return on ad spend (ROAS), making its newer ad offering appear more effective than competing products, ADWEEK reports. Allegations of Inflated Metrics According to the filing with the London Central Employment Tribunal, Meta allegedly… — Continue at ZeroHedge News : Read More
