Puma Crashes Most Since 1991 After “Major Profit Warning” Puma SE shares crashed the most in decades after the German sportswear giant slashed its full-year outlook, citing dismal global demand. Jefferies labeled the preliminary earnings report a “major profit warning,” while RBC warned the brand is facing an “existential identity crisis” as it struggles to stay relevant in international markets. The key takeaways from the preliminary earnings release are that second-quarter sales missed expectations, the full-year outlook was slashed, and Puma warned of further pain from U.S. tariffs. Inventories are also rising as demand for its products continues to shrink. Puma… — Continue at ZeroHedge News : Read More
