UBS Survey Finds “Little Growth” In Smartphone Units “Over Next Few Years” Apple’s annual developer conference on Monday underwhelmed on the artificial intelligence front, and new survey data from UBS showed softening demand for iPhones. On a broader note, UBS highlighted a cooling period has arrived in overall interest in purchasing smartphones, with the U.S. market seeing the sharpest pullback. According to UBS Evidence Lab’s 2Q25 survey of 7,500 consumers across five countries (US/UK/Germany/Japan/China), the 12-month forward smartphone purchase intent fell from 36% in 2Q25 from 39% in 4Q24, flat YoY. The U.S. experienced the sharpest decline, sliding to 37% from 50% in 4Q24 and… — Continue at ZeroHedge News : Read More
