​New Starbucks CEO Signals Cutback On Coffee Deals & Promotions – Tyler Durden

New Starbucks CEO Signals Cutback On Coffee Deals & Promotions Starbucks CEO Brian Niccol is ready to move forward with an ambitious turnaround plan for the coffee chain. WSJ reported that the chief executive has “quietly reduced the frenzy of discounts” on menu items. This means the era of special discounts and rewards at the world’s biggest coffee chain is ending—say goodbye to those half-off grande Caramel Frappuccinos.  Like many other fast-food chains (such as MCD), Starbucks boosted menu prices in recent years because of rampant inflation. In recent quarters, the coffee chain and many other quick-serve restaurants have had to introduce…  — Continue at ZeroHedge News : Read More