​Subway Calls ‘Emergency’ Meeting With Franchisees As Fast-Food ‘Value Wars’ Potentially Claim First Casualty   – Tyler Durden

Subway Calls ‘Emergency’ Meeting With Franchisees As Fast-Food ‘Value Wars’ Potentially Claim First Casualty   Quick-service restaurants (QSR) are locked in a fierce “value war,” offering cash-strapped consumers $5 meal deals or even better bargains to maintain their market share. This battle for value has intensified as QSR executives recognize that low- and mid-tier households have been financially squeezed by the Biden-Harris economy. With elevated inflation, high interest rates, depleted savings, and maxed-out credit cards, consumers are in rough shape.  McDonald’s was the first to launch $5 meal deals, and Burger King followed suit. On Monday, Yum! Brands’ KFC said it would unveil…  — Continue at ZeroHedge News : Read More