VICE Co-Founder Admits Woke Journalism Destroyed Brand: ‘What The F**k Is This?’ VICE co-founder Shane Smith admitted in an interview with legendary music producer and ‘Tetragrammaton’ host Rick Rubin that his the once-high flying digital media empire–once valued at $5.7 billion – collapsed partly due to leaning heavily into “woke” content. RICK RUBIN: Is there any point in the VICE story where you feel like VICE sold out? SHANE SMITH: I wouldn’t necessarily say sold out because we were always independent, we always sold pieces of it. RICK RUBIN: But from a content perspective, did you ever pander your content… — Continue at ZeroHedge News : Read More
Home » VICE Co-Founder Admits Woke Journalism Destroyed Brand: ‘What The F**k Is This?’ – Tyler Durden